Ubisoft's Struggles and Potential Path to Privatization, Acc

[francolkeryt]

Entertainment analyst Joost van Dreunen believes that Ubisoft is heading towards privatization and significant strategic changes. The year 2024 has been particularly challenging for the company. Despite owning major intellectual properties like Assassin's Creed, Rainbow Six, and Prince of Persia, Ubisoft’s recent releases have been met with poor reception. Games like Star Wars Outlaws have revealed a potential broader issue: a lack of trust in Ubisoft's gaming direction.

Ubisoft's latest move, the shutdown of XDefiant, its first-person shooter aimed at competing with titles like Call of Duty, further highlights the company's struggles. The game's dwindling player base made its closure almost inevitable, and now Ubisoft will block new registrations and downloads, directing its resources away from the title. This failure has also been viewed as indicative of the company's broader difficulties.

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In a report, van Dreunen suggests that Ubisoft "is headed for privatization and dismantling in 2025," referencing the company’s poor performance in 2024, including a significant drop in stock value. He criticizes Ubisoft's game development strategy as "stubbornly outdated," pointing out the company’s reluctance to innovate, take risks, and find fresh ways to monetize its titles. This pattern, he believes, is leading Ubisoft toward failure.

Rumors of a Ubisoft buyout have been circulating, with investors increasingly pushing for the company to go private. CEO Yves Guillemot has tried to manage these conversations, while fans hope Ubisoft will leverage its iconic franchises to prevent further losses.

While van Dreunen acknowledges Assassin’s Creed Shadows as a potential lifeline for the company, he remains skeptical about its ability to restore Ubisoft’s reputation. Despite the game's delay to ensure a polished launch, he argues that Ubisoft is running low on player trust, a critical asset in the gaming market. Efforts to rebuild its relationship with players may be undermined by actions such as attempts to obscure Steam data, which could deepen the company's issues. Regardless of how Ubisoft's future projects perform, many believe the company faces a challenging road ahead.